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This web page elcapitanusb.com states the following, "Create your installation USB device with only one click! El Capitan USB is a simple app that allows you to quickly create a USB device or a bootable USB support with OS X 10." Our analyzers saw that the webpage also stated " After downloading El Capitan USB from this page, download El Capitan from the Mac App Store." The Website also said " Start El Capitan USB, and all you need to do is to select the USB device on which you want to install El Capitan. Do you need an app all yours? Lets do it together! Your time is precious." The website's header had El Capitan as the most important optimized keyword. It is followed by USB, El Capitan pen drive, and clean installation which isn't as ranked as highly as El Capitan. The next words elcapitanusb.com used was El Capitan on usb pen drive. OS X 10.11 was included but might not be understood by web engines.